Online Purchasing Power

The RegioData online purchasing power indicators (synonyms: online market potential or expenditure volume) of a country are available for 10 different product categories (e.g. food, shoes, sports articles, etc.).

Online purchasing power refers to the ability of an individual or a household to purchase these product categories via the internet within a given period using the financial resources available to them. The index indicates deviations from the national average level of prosperity (set at 100).

Delivery format

Excel file (.xlsx) including data description

• Number of inhabitants
• Number of households
• Online purchasing power index per inhabitant
• Online purchasing power index per household
• Absolute online purchasing power per inhabitant (€/year)
• Absolute online purchasing power per household (€/year)
• Absolute online purchasing power per area (€/year)