Micro­marketing

Our standardized datasets, such as “General Purchasing Power,” are very useful in many cases for obtaining a broad overview of market potential.

However, assessments of a location’s opportunities become significantly more precise when existing potentials are specifically adapted to the company’s business type and product assortment. Only the combination of population structure, customer behavior, purchasing power, online behavior, and consumer spending provides more accurate data about the desired catchment area.

For more than 25 years, RegioData has researched, calculated, and analyzed the necessary information for all European countries. Over time, we have also identified very specific small-area market potentials, such as liver dumplings for Bavaria, shower cabins for the Netherlands, yogurt for Spain, whisky for Germany, and tiles for Austria.