Market Overview: Sporting Goods Retail in Austria

The Austrian sporting goods retail market is dominated by three major companies or retail groups. Intersport holds a market share of approximately 29%, Sport2000/Zentrasport around 28%, and Hervis about 13%. All other market participants each account for well below 10%.

On average, annual per capita spending in Austria amounts to €78.8 on sportswear and €39.2 on sports footwear. Spending on sports equipment totals €28.2 per capita in winter and €249 in summer. In addition, sports equipment rental accounts for €37.8 per capita.

Over the past ten years, the number of sporting goods retail locations has declined by 23% to around 1,370 outlets. Online retailing continues to gain importance and currently accounts for approximately 22% of total turnover.

Overall, the market shows clear tendencies toward concentration, while consumer behavior is increasingly shifting toward e-commerce.