{"id":9440,"date":"2023-10-03T10:05:16","date_gmt":"2023-10-03T08:05:16","guid":{"rendered":"https:\/\/www.regiodata.eu\/?p=9440"},"modified":"2023-10-03T13:42:13","modified_gmt":"2023-10-03T11:42:13","slug":"austria-online-affinity-the-reflection-of-life-values","status":"publish","type":"post","link":"https:\/\/www.regiodata.eu\/en\/austria-online-affinity-the-reflection-of-life-values\/","title":{"rendered":"AUSTRIA: Online affinity &#8211; The reflection of life values"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9440\" class=\"elementor elementor-9440 elementor-9439\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3612b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3612b60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a464617\" data-id=\"a464617\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c879da5 elementor-widget elementor-widget-post-info\" data-id=\"c879da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3376c0c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>03\/10\/2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7f9d5 elementor-widget elementor-widget-heading\" data-id=\"9e7f9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Austria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cacba1 elementor-widget elementor-widget-heading\" data-id=\"9cacba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Online Affinity - The reflection of live values<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d35046 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4d35046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/news-online-affinity-03102023.docx\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Download News\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/news-online-affinity-03102023.docx\" >\n\t\t\t\t\t\t\tDownload News\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0950c06 mwd-linie-hero elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0950c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3308dd elementor-widget elementor-widget-image\" data-id=\"c3308dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Online Affinity in Austria\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQ1NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5yZWdpb2RhdGEuZXVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9vbmxpbmUtYWZmaW5pdHktaW4tYXVzdHJpYS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria-1024x575.png\" class=\"attachment-large size-large wp-image-9454\" alt=\"\" srcset=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria-1024x575.png 1024w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria-300x169.png 300w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria-768x431.png 768w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/10\/online-affinity-in-austria.png 1287w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd57e3 elementor-widget elementor-widget-spacer\" data-id=\"0dd57e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e7da7 elementor-widget elementor-widget-text-editor\" data-id=\"27e7da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The lower the variety of stationary offerings, the higher the online usage? Online affinity, i.e., people&#8217;s inclination to use online services and shopping opportunities, is actually not directly related to the retail supply level, as it may initially appear. Instead, it is closely linked to individual lifestyles and consumer typologies, as revealed in the RegioData online affinity study.<\/p><p>The graphical representation illustrates that online affinity is particularly pronounced in regions where younger and more affluent urban consumer groups reside. In contrast, in more rural areas where the retail supply level is generally lower, there is, interestingly, a lower online affinity. This highlights that online affinity is not a phenomenon of supply intensity but is rather attributed to the changing values and preferences of different consumer groups.<\/p><p>A brief look at the distribution of online affinity in Austria reveals that Vienna, with an online affinity index of 103.7, is the federal state with the highest online affinity. Nine viennese districts occupy the top 10 positions in the nationwide district comparison.<\/p><p>Salzburg comes in second place, followed by Vorarlberg. Burgenland, on the other hand, has the lowest online affinity among the provinces with an index of 95.8. Despite Tyrol&#8217;s low online affinity, the region around Innsbruck is characterised by more intensive online behaviour.<\/p><p>Although general trends vary only slightly, online affinity varies considerably at the small-scale level. Apart from Vienna and the Vienna region, especially urban areas such as around Linz and Wels show a high online affinity. In the area of Waldviertel and S\u00fcdburgenland, online offers are among the least used.<\/p><p>The district of Hermagor in Carinthia brings up the rear in terms of online affinity and is also one of the five districts with the lowest purchasing power in Austria.<\/p><p>The differences in online affinity at the regional level reflect the manifold influences that affect consumer behaviour. These result from a combination of socio-cultural, economic and demographic factors that directly shape people&#8217;s preferences and habits with regard to online services and shopping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f4627 elementor-widget elementor-widget-spacer\" data-id=\"81f4627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4002cf3 elementor-widget elementor-widget-text-editor\" data-id=\"4002cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share post<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c20cac elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"5c20cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bc664a7\" data-id=\"bc664a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf1f84e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1f84e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c4f9d46\" data-id=\"c4f9d46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6b34f elementor-widget elementor-widget-heading\" data-id=\"fb6b34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Related products<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164475 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3164475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.regiodata.eu\/en\/market-intelligence\/online-affinity\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\" fill=\"none\"><path d=\"M132 128C134.122 128 136.157 127.157 137.657 125.657C139.157 124.157 140 122.122 140 120V56C140.007 49.6369 142.538 43.5365 147.037 39.0372C151.537 34.5378 157.637 32.007 164 32H208C210.122 32 212.157 31.1571 213.657 29.6569C215.157 28.1566 216 26.1217 216 24C216 21.8783 215.157 19.8434 213.657 18.3431C212.157 16.8429 210.122 16 208 16H164C153.395 16.0125 143.228 20.2308 135.73 27.7295C128.231 35.2283 124.012 45.3952 124 56V120C124 122.122 124.843 124.157 126.343 125.657C127.843 127.157 129.878 128 132 128Z\" fill=\"#525556\"><\/path><path d=\"M294.894 368C294.894 365.878 294.052 363.843 292.551 362.343C291.051 360.843 289.016 360 286.894 360H172V344.172C172 342.05 171.157 340.015 169.657 338.515C168.157 337.015 166.122 336.172 164 336.172C161.878 336.172 159.843 337.015 158.343 338.515C156.843 340.015 156 342.05 156 344.172V368C156 370.122 156.843 372.156 158.343 373.657C159.843 375.157 161.878 376 164 376H286.894C289.016 376 291.051 375.157 292.551 373.657C294.052 372.156 294.894 370.122 294.894 368Z\" fill=\"#525556\"><\/path><path d=\"M450.226 250.914L396 196.687V56C395.988 45.3952 391.769 35.2283 384.27 27.7295C376.772 20.2308 366.605 16.0125 356 16H248C245.878 16 243.843 16.8429 242.343 18.3431C240.843 19.8434 240 21.8783 240 24C240 26.1217 240.843 28.1566 242.343 29.6569C243.843 31.1571 245.878 32 248 32H356C362.363 32.007 368.464 34.5378 372.963 39.0372C377.462 43.5365 379.993 49.6369 380 56V280C380 282.122 380.843 284.157 382.343 285.657C383.843 287.157 385.878 288 388 288C390.122 288 392.157 287.157 393.657 285.657C395.157 284.157 396 282.122 396 280V219.313L438.914 262.226C445.621 268.897 450.937 276.831 454.556 285.57C458.176 294.308 460.026 303.678 460 313.137V480H300V417.09C300.013 406.196 304.346 395.752 312.049 388.049C319.752 380.346 330.196 376.013 341.09 376C342.672 376 344.218 375.531 345.534 374.652C346.849 373.773 347.874 372.523 348.48 371.062C349.085 369.6 349.244 367.992 348.935 366.44C348.627 364.888 347.865 363.463 346.746 362.344L279.43 295.031C274.178 289.78 271.228 282.658 271.228 275.231C271.228 267.805 274.178 260.682 279.43 255.431C284.681 250.18 291.803 247.23 299.23 247.23C306.656 247.23 313.778 250.18 319.03 255.431L410.31 346.711C411.817 348.174 413.84 348.985 415.941 348.969C418.041 348.952 420.051 348.111 421.537 346.625C423.022 345.14 423.863 343.13 423.879 341.029C423.895 338.929 423.084 336.906 421.622 335.398L364 277.775V56C364 53.8783 363.157 51.8434 361.657 50.3431C360.157 48.8429 358.122 48 356 48H316C313.878 48 311.843 48.8429 310.343 50.3431C308.843 51.8434 308 53.8783 308 56C307.997 58.1209 307.154 60.1541 305.654 61.6538C304.154 63.1535 302.121 63.9972 300 64H220C217.879 63.9972 215.846 63.1535 214.346 61.6538C212.846 60.1541 212.003 58.1209 212 56C212 53.8783 211.157 51.8434 209.657 50.3431C208.157 48.8429 206.122 48 204 48H164C161.878 48 159.843 48.8429 158.343 50.3431C156.843 51.8434 156 53.8783 156 56V136H60C53.6369 136.007 47.5365 138.538 43.0372 143.037C38.5378 147.537 36.007 153.637 36 160V304C36.007 310.363 38.5378 316.464 43.0372 320.963C47.5365 325.462 53.6369 327.993 60 328H124V400C124.012 410.605 128.231 420.772 135.73 428.27C143.228 435.769 153.395 439.988 164 440H284V488C284 490.122 284.843 492.157 286.343 493.657C287.843 495.157 289.878 496 292 496H468C470.122 496 472.157 495.157 473.657 493.657C475.157 492.157 476 490.122 476 488V313.137C476.032 301.576 473.77 290.124 469.346 279.444C464.922 268.763 458.423 259.066 450.226 250.914V250.914ZM60 152H316V168H52V160C52.0028 157.879 52.8465 155.846 54.3462 154.346C55.8459 152.846 57.8791 152.003 60 152ZM260 424H164C157.637 423.993 151.537 421.462 147.037 416.963C142.538 412.464 140.007 406.363 140 400V328H260.34C262.462 328 264.497 327.157 265.997 325.657C267.497 324.157 268.34 322.122 268.34 320C268.34 317.878 267.497 315.843 265.997 314.343C264.497 312.843 262.462 312 260.34 312H60C57.8791 311.997 55.8459 311.154 54.3462 309.654C52.8465 308.154 52.0028 306.121 52 304V232H268.34C270.462 232 272.497 231.157 273.997 229.657C275.497 228.157 276.34 226.122 276.34 224C276.34 221.878 275.497 219.843 273.997 218.343C272.497 216.843 270.462 216 268.34 216H52V184H316V224C316 226.122 316.843 228.157 318.343 229.657C319.843 231.157 321.878 232 324 232C326.122 232 328.157 231.157 329.657 229.657C331.157 228.157 332 226.122 332 224V120C332 117.878 331.157 115.843 329.657 114.343C328.157 112.843 326.122 112 324 112C321.878 112 319.843 112.843 318.343 114.343C316.843 115.843 316 117.878 316 120V136H172V64H197.371C199.031 68.6762 202.096 72.7243 206.148 75.589C210.199 78.4536 215.038 79.9945 220 80H300C304.962 79.9945 309.801 78.4536 313.852 75.589C317.904 72.7243 320.969 68.6762 322.629 64H348V261.774L330.344 244.117C322.092 235.865 310.9 231.229 299.23 231.229C287.561 231.229 276.369 235.865 268.117 244.117C259.865 252.369 255.229 263.561 255.229 275.23C255.229 286.9 259.865 298.092 268.117 306.344L324.297 362.519C312.637 366.126 302.436 373.368 295.186 383.186C287.936 393.004 284.016 404.884 284 417.09V424H260Z\" fill=\"#525556\"><\/path><path d=\"M116 248H76C73.8783 248 71.8434 248.843 70.3431 250.343C68.8429 251.843 68 253.878 68 256V288C68 290.122 68.8429 292.157 70.3431 293.657C71.8434 295.157 73.8783 296 76 296H116C118.122 296 120.157 295.157 121.657 293.657C123.157 292.157 124 290.122 124 288V256C124 253.878 123.157 251.843 121.657 250.343C120.157 248.843 118.122 248 116 248ZM108 280H84V264H108V280Z\" fill=\"#525556\"><\/path><path d=\"M284 400C284 395.253 282.592 390.613 279.955 386.666C277.318 382.72 273.57 379.643 269.184 377.827C264.799 376.01 259.973 375.535 255.318 376.461C250.662 377.387 246.386 379.673 243.029 383.029C239.673 386.386 237.387 390.662 236.461 395.318C235.535 399.973 236.01 404.799 237.827 409.184C239.643 413.57 242.72 417.318 246.666 419.955C250.613 422.592 255.253 424 260 424C266.363 423.993 272.464 421.462 276.963 416.963C281.462 412.464 283.993 406.363 284 400V400ZM260 408C258.418 408 256.871 407.531 255.555 406.652C254.24 405.773 253.214 404.523 252.609 403.061C252.003 401.6 251.845 399.991 252.154 398.439C252.462 396.887 253.224 395.462 254.343 394.343C255.462 393.224 256.887 392.462 258.439 392.154C259.991 391.845 261.6 392.003 263.061 392.609C264.523 393.214 265.773 394.24 266.652 395.555C267.531 396.871 268 398.418 268 400C267.997 402.121 267.154 404.154 265.654 405.654C264.154 407.154 262.121 407.997 260 408V408Z\" fill=\"#525556\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Online Affinity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2deb8fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2deb8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66178c5 elementor-widget elementor-widget-heading\" data-id=\"66178c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other news<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9a59f mwd-img-posts elementor-grid-tablet-1 elementor-grid-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"de9a59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9362 post type-post status-publish format-standard has-post-thumbnail hentry category-unkategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.regiodata.eu\/en\/europe-factory-outlet-center-completely-immune-to-online-retailing\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1139\" height=\"787\" src=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/09\/thumb-1.png\" class=\"attachment-full size-full wp-image-9396\" alt=\"\" srcset=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/09\/thumb-1.png 1139w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/09\/thumb-1-300x207.png 300w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/09\/thumb-1-1024x708.png 1024w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/09\/thumb-1-768x531.png 768w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.regiodata.eu\/en\/europe-factory-outlet-center-completely-immune-to-online-retailing\/\" >\n\t\t\t\tEUROPE: Factory Outlet Center &#8211; Completely immune to online retailing\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5. September 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8959 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.regiodata.eu\/en\/austria-online-retail-declining-figures-for-the-first-time-top-3-lose-market-share\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1037\" height=\"714\" src=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/06\/thumb-10.png\" class=\"attachment-full size-full wp-image-8986\" alt=\"\" srcset=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/06\/thumb-10.png 1037w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/06\/thumb-10-300x207.png 300w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/06\/thumb-10-1024x705.png 1024w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2023\/06\/thumb-10-768x529.png 768w\" sizes=\"(max-width: 1037px) 100vw, 1037px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.regiodata.eu\/en\/austria-online-retail-declining-figures-for-the-first-time-top-3-lose-market-share\/\" >\n\t\t\t\tAUSTRIA: Online retail &#8211; Declining figures for the first time, Top 3 lose market share\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15. June 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7589 post type-post status-publish format-standard has-post-thumbnail hentry category-unkategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.regiodata.eu\/en\/spain-online-affinity-major-regional-differences\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1033\" height=\"712\" src=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2022\/11\/onlineaffinitaetsindex-es-thumb.png\" class=\"attachment-full size-full wp-image-5645\" alt=\"\" srcset=\"https:\/\/www.regiodata.eu\/wp-content\/uploads\/2022\/11\/onlineaffinitaetsindex-es-thumb.png 1033w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2022\/11\/onlineaffinitaetsindex-es-thumb-300x207.png 300w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2022\/11\/onlineaffinitaetsindex-es-thumb-1024x706.png 1024w, https:\/\/www.regiodata.eu\/wp-content\/uploads\/2022\/11\/onlineaffinitaetsindex-es-thumb-768x529.png 768w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.regiodata.eu\/en\/spain-online-affinity-major-regional-differences\/\" >\n\t\t\t\tSPAIN: Online affinity &#8211; major regional differences\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17. November 2022\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ce1ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ce1ff6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73361b5\" data-id=\"73361b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93a7371 elementor-widget elementor-widget-spacer\" data-id=\"93a7371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42df773 elementor-widget elementor-widget-button\" data-id=\"42df773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.regiodata.eu\/en\/news\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dd643 elementor-widget elementor-widget-spacer\" data-id=\"b2dd643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The lower the variety of stationary offerings, the higher the online usage? Online affinity, i.e., people&#8217;s inclination to use online services and shopping opportunities &#8230;<\/p>\n","protected":false},"author":2,"featured_media":9447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/posts\/9440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/comments?post=9440"}],"version-history":[{"count":8,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/posts\/9440\/revisions"}],"predecessor-version":[{"id":9464,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/posts\/9440\/revisions\/9464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/media\/9447"}],"wp:attachment":[{"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/media?parent=9440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/categories?post=9440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regiodata.eu\/en\/wp-json\/wp\/v2\/tags?post=9440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}