Regional Market Potentials in Retail - Books - Opcine/Postal Code (Bosnia and Herzegovina)

Market potentials for various product groups allow a targeted approach for assessing the market in a certain region. They are the basis for the determination of the turnover-potential in a given catchment area and also allow to calculate market shares and much more. The data are available for many European countries and can be used for the comparison in different markets.

Your benefit

  • Location planning: analysis of "hotspots" versus "white spots" areas
  • Controlling: targeted, assortment-based analysis of the market in a given area
  • Definition of the market, sales forecast, optimization of advertising
  • Targeted, regional management of marketing and sales activities


  • Edition: 2016
  • Date: 2015
  • Delivery form: Excel file via e-mail
  • License for use within a company

Territorial Unit

  • Kantoni: 18
  • Opcine: 142
  • Postcode areas: 538
  • Postal zone: 13

File Structure

  • code of territorial unit
  • name of territorial unit
  • inhabitants
  • households
  • market potentials for required assortment groups in million Euro
Regional Market Potentials in Retail - Books - Opcine/Postal Code

€ 990,00

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