The RegioData Retail Centrality Index gives an overwiew on the retail centrality in a given country. Retail Centrality is calculated by establishing the ratio between the turnover index (retail sales in relation to the national average) and the purchasing power index (retail trade related purchasing power in relation to the national average)
Retail Centrality is a measure for the accumulation of purchasing power in a territory, whereat a centrality of 100 correlates with the national accumaulation of purchasing power.
The Centrality Index shows which cities in a country show the highest purchasing power accumulation and therefore are most attractive for retailers. High centrality means that a city is a favorite shopping destination for consumers and can accrue purchasing power from the surrounding area. The data support the right location decision and help to plan marketing budgets accordingly. Furthermore it helps to assess turnover potentials and to benchmark the cities attractiveness for retail.