The Online-Affinity is a measure of the propensity to use the Internet, respectively the intensity of the use of online services by the population 15 years and older The regional Online-Affinity is represented as an index, an index of 100 is the respective national average.
Your benefit
The regional / local Online-Affinity calculation model is based on four important factors (of the popula-tion 15 years and older) per spatial unit:
- Socio-demographic and spatial structure and the consequent consumption or online behaviour
- Possibility of using online services (e.g. technical equipment, network availability, restrictions on online services)
- Actual use of online offerings (especially online shopping and social media activity)
- regional prosperity level (purchasing power, disposable income, consumption expenditure) On the basis of these factors - individually calibrated for the respective country - deviations from the average usage per spatial unit are calculated and displayed as an index.
Product is available for following countries:
- Austria
- Belarus
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Kosovo
- Latvia
- Lithuania
- Macedonia
- Moldova
- Montenegro
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Russian Federation
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Kingdom