Market potentials for various product groups allow a targeted approach for assessing the market in a certain region. They are the basis for the determination of the turnover-potential in a given catchment area and also allow to calculate market shares and much more. The data are available for many European countries and can be used for the comparison in different markets.
- Location planning: analysis of "hotspots" versus "white spots" areas
- Controlling: targeted, assortment-based analysis of the market in a given area
- Definition of the market, sales forecast, optimization of advertising
- Targeted, regional management of marketing and sales activities