RegioData Population Structure is intended for a simple and clear overview of population structures on municipality level. The data allows to identify target groups by age, education, marital status or citizenship and to use this data for the local assessment of catchment areas for location and expansion planning as well as for the control of target group specific marketing and sales activities.
- target group analysis to identify potential customers
- clear and simple overview of the market
- in combination with further information like RegioData purchasing power or consumer expenditure it can be used to calculate regional potential
- imporvement of internal reporting