Stationary retail fighting for its share of the pie in Austria
Published: 01 June 2016
However, looking at individual retail sectors in detail, one can see a major outlier – the furniture sector. In the case of furniture, a considerable increase in sales area has been recorded, mainly as a result of expansion activity by the Lutz Group. In contrast, the largest declines have been in DIY, toys, and books. Insolvencies of major market players such as Baumax were particularly impactful.
Nonetheless, the fact remains that Austria still has one of the highest sales area densities in Europe, next to Switzerland and the Netherlands. Thanks to Austria’s high purchasing power, the country remains attractive for many international retailers. Austrians’ average purchasing power has been growing at a steady pace over the last few years and currently stands at over € 20,600 per resident per year.
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