Italians and body care
Published: 12 July 2016
The total market for the drugstore and perfumery sector has seen some slightly negative develop-ment in Italy, not least as a result of the economic situation in the country. However, forecasts for the near future point to a recovery and possible slight increase in turnover.
The sales channels in Italy differ significantly from those in the German-speaking region. The formats well-known in Germany, Austria, and Switzerland (e.g. dm, BIPA, or also Müller) are not that common in Italy. Following dm’s withdrawal from the Italian market and Schlecker’s insolvency, relatively few drugstore chains remain in Italy – the 700 outlets of Acqua & Sapone and a few smaller players such as Ipersoap or Il Tulipano are the exception, and not the rule. Even the term “drugstore” is not commonly used in Italy (with the exception of South Tyrol).
Instead, Italians prefer to buy their body care products and cosmetics in grocery stores and phar-macies, as well as numerous perfumeries and health food stores (erboristeria), as can be seen from the distribution of the total market between sales channels.