Apparel Retail in Poland: bullish for years now!

The total apparel retail market in Poland amounts to some € 5.7 bln, with stable average growth rates of around 4% per year. This development is now expected to change in the coming years – depending of course on exchange rate fluctuation and inflation.
Overall, the Polish apparel retail market is currently in a phase of consolidation, characterized by massive closure of smaller, entrepreneurial-owned stores and the market expansion of the larger players. Although this market concentration is going hand in hand with internationalization in Poland, there is one Polish company among the market leaders: the LLP Group with headquarters in Gdansk. In total overall various brands (Reserved, Cropp Town, House, Mohito, Sinsay, etc.), the company claims a market share of more than 15% in Poland.
Considering different brands only, the market situation looks quite different, of course. Although Hennes & Mauritz is clearly the market leader with some 9%, LLP follows in second place with Re-served, and in fifth with Cropp Town. Third place goes to Zara from Spain, and fourth to C&A from Germany.

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